Love it or hate it the, Facebook Timeline is here to stay. The good news is, evidence shows that engagement scores can sky rocket with the new layout. In fact, Simply Measured recently reported that brands get 46% more engagement per post with timeline which is quite a staggering increase! So, how can you capture stellar results with Timeline? The four tips below will help you do just that.
1. Make your cover photo engaging
Since the welcome page is no longer where prospective fans land, your cover photo is your key visual brand element. It is therefore essential that you create a cover image that reflects the energy, aesthetic, and market position you want new vistors to understand about your brand.
Different brands have employed different strategies– from Starbucks single image, to Verizon’s user generated cover image, to Ben and Jerry’s graphics, to Coke’s snazzy image collection. Some brands have stuck with the idea of placing their logo as their timeline photo and a different image as their profile picture, but remember, in people’s NewsFeed only your Facebook profile picture appears, so if you choose to use your logo as a cover photo rather than your profile picture, it will get less exposure on a new’s feed.
Helpful Hint: Your cover photo needs to be 851 x 315 pixels.
What we did at Two Bright Lights
What Coke Did
What Starbucks Did
What Ben and Jerry’s Did
Helpful Hint 2: Facebook says that cover photo CANNOT include price or purchase info, contact info, references to Facebook features, or calls to action.
2. Pin and Star Posts
Now you can control what post appears on the top of your page by “pinning”them to the top. They will stay there for 7 days unless you create a new pinned post during that time. Since you can only pin one post at a time, make sure to pin a post that you think is the best representation of the activity and message you are trying to communicate for a week. You can also Star posts which makes a post wider, giving it more screen real estate on your page. This layout control is a helpful way to highlight to your fans what you think is most important – and the pinning and starring feature allows you to help guide them through your page.
Helpful Hint: Because the Timeline shows post from the whole period you have been on Facebook, you can always go back and hide or delete posts that you feel do not represent your brand anymore.
3. Organize your tabs
Photos, likes, and apps are listed right below your cover photo, but only four of these tabs are visible from your main screen. You have control of what order the tabs appear and what images and icons shows as the tab “cover.” In order to change and edit these tabs, simply click on the arrow next to your last tab. From there you can click the pencil icon that appears when you hover over each tab which will allow you to edit the cover photo (for all by the image tab) and/or move the position of the app.
Helpful Hint: You can have up to 12 apps on your Timeline.
4. Enable Messages
If you enable messages, fans can send you private messages which is a great feature for those of you who are in the creative industry. This tool can allow you to have non-public conversations about everything from bookings to pricing. The messaging feature should have been a default setting when you transitioned over to timeline, but if not you can always turn it on (or off) in your admin settings mage.
Helpful Hint: Messages will appear in your admin panel.
If you do these four simple things, you will be well on your way to creating a more engaging and profitable Facebook Timeline for your brand. If you have any other helpful tips you would like to share please let us know in the comments section!