Editorial Interview: Rustic Wedding Chic

Rustic, country weddings are always a favorite among brides, and where better to look for dreamy, rustic inspiration than Rustic Wedding Chic?  Rustic Wedding Chic inspires brides daily with fabulous real wedding features, DIY projects, tips for couples, and other helpful articles.  We were thrilled to be able to talk to editor Maggie Lord about her blog and about the new Rustic Wedding Chic book, which will be coming out later this year. Read on to find out what defines a rustic wedding, and how yours can be featured on this fabulous blog!

Introducing Maggie Lord of Rustic Wedding Chic

Tell us about yourself! How did you get started as an editor?

I started Rustic Wedding Chic back in 2009 at the same time that I was planning my own wedding. I was extremely addicted to the wedding blogs, but at the time there were no major wedding blog dedicated exclusively to the rustic or country style. I would find myself wading through endless numbers of weddings online in hopes of coming across just one wedding rustic in style, it was this frustration that really spurred me on to create Rustic Wedding Chic.

At the same time I was asked to create a capsule collection of rustic wedding goods for an online retailer, Whispering Pines Catalog, so I felt like I had my finger on the pulse of what the rustic and country brides were looking for. Now 3 years later Rustic Wedding Chic has become the number one wedding blog for brides planning a rustic, country or vintage style wedding.

How would you describe the style of Rustic Wedding Chic? What elements or details do you think make a wedding “rustic?”

The beauty of a rustic wedding is that they can take on any shape that fits the bride and groom, and they come in all different styles and price ranges. I have really started to understand that couples and wedding enthusiasts use the term rustic as an umbrella term to encapsulate country, vintage style, backyard, mountain, lakeside and vineyard style weddings. A rustic wedding can take place anywhere from the mountains of Aspen, to a barn in Vermont to an urban loft in Brooklyn – the style is all what you make of it.

What advice do you have for photographers who would like to be featured on Rustic Wedding Chic?

90% of our readers are brides who are in the active phases of planning their wedding, so they are looking for ideas that they can take away and use in their own wedding. I think all of our readers love to see shots of the overall decor, the wedding location and then closer detail shots of the elements that make that wedding unique like the table decor, the invitations, the cake and the centerpieces. We love to feature weddings from all across the country and try to feature as many different style couples as possible. We work really hard to make sure that the couples featured on the blog reflect the vast diversity of our community of readers.

Tell us about your new book project! What made you decide to start a book?

The idea for a Rustic Wedding Chic book came from the readers themselves when they started asking for an expansive, more permanent collection of our most popular features. In addition to our blog, the book acts as something that can be touch and turned to when planning a wedding. Rustic Wedding Chic has become the authority on the rustic, farm, country style wedding and with a strong and dedicated readership we felt like it was the right time to expand our inspiration capabilities. I brought the idea to Gibbs Smith Publishing back in September and the project really moved quickly after that.

What kinds of content will the book feature?

The book is over 160 pages and features real rustic weddings from a variety of different locations across the country along with inspiration shoots, advice & guidance (a extremely popular feature on our blog called Ask Maggie), tips from the wedding pros, and a “Get The Look” section. We also list our favorite resources and vendors.

What  was the process of creating a book like? How is it different from blogging?

There is no doubt about it that creating a book is really hard work and my hat goes off to all editors who work in the print world all the time. Unlike blogging where you can make changes, add or delete a photo as time goes on, in a print publication there is just not the same flexibility. You have to get things like the style and layout right the first time. I really have enjoyed both mediums and am looking forward to adding more books to our collection of work but I will always really stay true to the day to day of  blogging that started things for me.

When can we pick up a copy?

The Rustic Wedding Chic book will be out in all major bookstores and available for online purchase in late summer / early fall.

Who or what inspires you?

Right now I find inspiration for the countless emails I get from brides who are seeking my advice and input for their wedding – it is the community of rustic brides that keep me working hard. The other major avenue of inspiration for me is the wedding photographers who turn out beautiful pictures and capture the cherished fleeting moments at a wedding that will forever live on thanks to their artistic ability.

What was your favorite feature submitted through Two Bright Lights?

Two Bright Lights was a game changer for me. I used to have to track down all of the vendors that were used at a wedding and that created an endless exchange of emails back and forth – with Two Bright Lights I have all of the info at my fingertips and it offers me the ability to go back and look at a set of pictures several times as I am trying to craft the story around that wedding. Working on the book meant that I had to keep track of over 350 photos and which photographer they belonged to, without Two Bright Lights my job as an editor and writer would be 10 times harder.

Thanks to Maggie for taking the time to interview with us. Be sure to check out her blog, and submit your photos via Two Bright Lights!

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  1. We <3 Rustic Wedding Chic! Congrats on your upcoming book Maggie! We are SO excited to see it!

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