The Social Media Examiner just came out with an excellent How-to guide on Search Engine Optimization and we have picked a few highlights that we found incredibly helpful. We know so many of our Two Bright Lights users and Done Brilliantly readers rely on their blogs to drive their business. In the changing world of marketing, SEO is becoming increasingly crucial if you want to stay relevant. We want to pass along tools that we believe are helpful and practical to help you grow your business. We think this post is one of the best we have seen on the nuts and bolts of SEO. Check out this guide and let us know how SEO is working for you!
As a quick teaser, here is what they have to say about:
What Affects Your Search Engine Ranking?
There are two big things that affect your SEO: How closely the words in your post match the words typed into the search box, called On-page optimization and how many links exist online to your blog post which is called off-page optimization.
How to Improve Your On-Page Optimization
They suggest three steps to help you:
“1. Brainstorm your keyword phrases. Whether you do this by yourself, include co-workers or survey your current clients, you should start by brainstorming as many keyword phrases—the words you want to rank well for or you believe your prospects are searching for—as you can.
2. Test your beliefs. Too often we think we know what our prospects are searching for, but we’re off the mark. If you’re blogging about divorce lawyers and everyone out there is searching for how to save my marriage, you’re not helping anyone.
You’ll want to use keyword analysis tools like Raven Tools, Keyword Discovery orGoogle Adwords Keyword Tool to help you determine what people are searching.”
Their post covers some more key topics such as the how-tos of off-page optimizations and how to get more incoming links, so check the rest of their insights here!
If you want to keep up on the latest in SEO trends–stay tuned to the social media examiner…we are big fans!
